AppLovin
34 named things its latest annual report says its results depend on, each in the company's own words. 27 of them are also named by other companies we've read.
Customers
E-commerce advertisers
earns fromnamed as a riskThere can be no assurance that we will achieve broader adoption among e-commerce advertisers or that we will effectively develop technology for our advertising solutions that will allow us to successfully expand into new markets.Risk factors (Item 1A)
Suppliers
Third-party computing and network capacity providers
depends onnamed as a riskAdditionally, we rely on certain third-party providers for our increasing network capacity and computing power needs, and if we fail to properly anticipate our needs or secure sufficient capacity at a reasonable cost, our ability to scale and grow our business, or our profitability, could be negatively impacted.Risk factors (Item 1A)
Partners and platforms
Because Meta and Google are also significant partners of AppLovin and Adjust, a deterioration in our or Adjust’s relationship with such companies would have a greater impact on our business, financial condition, and results of operations.Risk factors (Item 1A)
Also named by ABNB, AES, BKNG, CSGP, CTSH, DOCU, ETSY, EXPE and 14 more
Apple App Store
depends onnamed as a riskFurther, a significant amount of our total revenue is derived through mobile applications subject to a limited number of third-party distribution platforms, such as the Apple App Store, the Google Play Store, and Meta.Risk factors (Item 1A)
Also named by COIN, DKNG, INTU, MELI, RBLX, SIRI, U, UBER and 2 more
Google Play Store
depends onnamed as a riskFurther, a significant amount of our total revenue is derived through mobile applications subject to a limited number of third-party distribution platforms, such as the Apple App Store, the Google Play Store, and Meta.Risk factors (Item 1A)
Meta Platforms
depends onnamed as a riskBecause Meta and Google are also significant partners of AppLovin and Adjust, a deterioration in our or Adjust’s relationship with such companies would have a greater impact on our business, financial condition, and results of operations.Risk factors (Item 1A)
Apple App Tracking Transparency
subject tonamed as a riskFor example, since 2021, Apple has implemented an application tracking transparency framework that, among other things, requires users' opt-in consent for certain tracking.Risk factors (Item 1A)
Google CMP requirements (EEA and UK)
subject tonamed as a riskTo adapt to these changes, we released the MAX SDK version 12.0.0+ to support integration with Google's CMP solution.Risk factors (Item 1A)
Other companies
Senior Notes
$3.6 billionnamed as a riskAs of December 31, 2025, we had a total of $3.6 billion in aggregate principal amount of senior unsecured notes outstanding (the “Senior Notes”).Risk factors (Item 1A)
Mobile gaming
concentrated innamed as a riskWe face concentration risk in that our advertising solutions primarily operate in the mobile app ecosystem and specifically mobile gaming.Risk factors (Item 1A)
Competitors
These companies vary in size and include Meta, Google, Amazon, and Unity Software as well as various private companies, several of which are also our partners and clients.Risk factors (Item 1A)
Also named by ABNB, AES, BKNG, CSGP, CTSH, DOCU, ETSY, EXPE and 14 more
Amazon
competes withnamed as a riskThese companies vary in size and include Meta, Google, Amazon, and Unity Software as well as various private companies, several of which are also our partners and clients.Risk factors (Item 1A)
Also named by AES, AFRM, ALK, AOS, AXP, BBW, CART, CELH and 10 more
Meta Platforms
competes withnamed as a riskThese companies vary in size and include Meta, Google, Amazon, and Unity Software as well as various private companies, several of which are also our partners and clients.Risk factors (Item 1A)
Unity Software
competes withnamed as a riskThese companies vary in size and include Meta, Google, Amazon, and Unity Software as well as various private companies, several of which are also our partners and clients.Risk factors (Item 1A)
Places
China
operates innamed as a riskFurther, we have operations in China and the continuing tension between the U.S. and China may impact our business and results of operations in the future.Risk factors (Item 1A)
Also named by A, AA, AAOI, AAP, AAPL, AB, ADI, AEHR and 261 more
Israel
operates innamed as a riskFor example, we have employees located in Israel and as a result of the international conflict in the Middle East, we have incurred and are likely to continue to incur costs to support our employees and address related challenges.Risk factors (Item 1A)
Also named by AIOT, AKAM, AMAT, AMGN, ASTS, AVY, BSX, CVX and 31 more
Singapore
operates innamed as a riskWe have implemented an international structure involving our Singapore subsidiary, which may be challenged by tax authorities, and if such challenges are successful, the tax savings we expect to realize could be adversely affected.Risk factors (Item 1A)
Also named by A, AAPL, ALAB, AMAT, ANET, AVGO, DLR, EW and 12 more
Palo Alto, California
operates innamed as a riskOur principal offices are located in Palo Alto, an area known for earthquakes and susceptible to fires, and are thus vulnerable to damage.Risk factors (Item 1A)
Also named by RBRK
Hazards
Regulators
Office of Foreign Assets Control (OFAC)
subject tonamed as a riskFurthermore, our activities are subject to U.S. economic sanctions laws and regulations administered by the U.S. Department of Treasury’s Office of Foreign Assets Control that prohibit transactions with sanctioned parties, including the provision of services and the export of hardware, software, and technology to embargoed jurisdictions or sanctioned parties without the required authorizations.Risk factors (Item 1A)
Also named by ABNB, ADP, AIG, BMI, BMNR, BPOP, CAT, CHRW and 46 more
Laws and programs
OECD global minimum tax (Pillar Two)
subject to · 15%named as a riskIn addition, a number of other countries and organizations, such as the Organisation for Economic Cooperation and Development ("the OECD"), have enacted changes to existing tax laws or new laws that could impact our tax obligations, including a framework that imposes a 15% global minimum tax, which has been implemented into the domestic laws of some non-U.S. jurisdictions, and is being considered for implementation by other countries.Risk factors (Item 1A)
Also named by AAPL, ARW, AXP, BAC, BALL, CB, CBRE, CROX and 15 more
California Consumer Privacy Act (CCPA/CPRA)
subject tonamed as a riskOur efforts to comply with the CCPA, as modified by the CPRA, and other existing and future legal requirements have required and will continue to require us to devote significant operational resources and incur significant costs and expenses.Risk factors (Item 1A)
Also named by AAP, AIOT, AKAM, ALL, AYI, BAC, BBSI, BBW and 69 more
Foreign Corrupt Practices Act (FCPA)
subject tonamed as a riskWe are subject to the Foreign Corrupt Practices Act (the "FCPA"), the U.S. domestic bribery statute contained in 18 U.S.C. § 201, the U.S. Travel Act, and similar anti-corruption and anti-bribery laws applicable in the jurisdictions in which we conduct business.Risk factors (Item 1A)
Also named by A, ADBE, ADP, AIR, AJG, ALB, AME, AMZN and 112 more
Export Administration Regulations
subject tonamed as a riskOur advertising solutions may be subject to U.S. export controls, including the Export Administration Regulations.Risk factors (Item 1A)
Also named by ADI, ALAB, AMD, ARW, AVGO, CARR, CDRE, COHR and 40 more
EU Artificial Intelligence Act
subject tonamed as a riskFor example, in the EU, the EU Artificial Intelligence Act imposes a regulatory framework for the companies' development and use of AI systems, and numerous state laws in the U.S. have been proposed, and in certain cases enacted, regulating aspects of the development and use of AI systems.Risk factors (Item 1A)
Also named by ABNB, ADP, AIOT, AKAM, ALAB, AMG, AVAV, BKNG and 24 more
EU-U.S. Data Privacy Framework
subject tonamed as a riskWe are certified under these frameworks, where applicable; however, they are subject to ongoing review and potential legal challenge and may be modified, suspended, or invalidated in the future.Risk factors (Item 1A)
Also named by ADBE, CRM, CRWD, DDOG, DOCN, GTLB, IDXX, INTU and 12 more
Children’s Online Privacy Protection Act (COPPA)
subject tonamed as a riskFor example, enforcement of COPPA, which requires companies to obtain parental consent before collecting personal information from children known to be under the age of thirteen or from child-directed websites or online services, has increased in recent years.Risk factors (Item 1A)
Also named by BBW, DIS, GOOG, HAS, META, MGNI, RBLX, TTWO and 2 more
Section 230 of the Communications Decency Act
subject tonamed as a riskSimilarly, Section 230 of the Communications Decency Act ("Section 230") protects online distribution platforms, such as ours, from actions taken under various laws that might otherwise impose liability on the platform provider for what content creators develop or the actions they take or inspire.Risk factors (Item 1A)
Also named by DOCN, EBAY, GOOG, META, PPLI, RBLX, RDDT, TWLO and 1 more
Digital Millennium Copyright Act (DMCA)
subject tonamed as a riskWe rely on the protections provided by the DMCA in conducting our business.Risk factors (Item 1A)
Executive Order 14117 (DOJ bulk data transfer rule)
subject tonamed as a riskThese data transfer restrictions may create operational challenges and legal risks for our business, particularly with regard to China, where we have operations.Risk factors (Item 1A)
E.U. General Data Protection Regulation (GDPR)
subject tonamed as a riskFor example, the GDPR, which became effective in May 2018, created new individual privacy rights and imposed worldwide obligations on companies processing personal data of European Union ("EU") users, which has created a greater compliance burden and subjects violators to substantial monetary penalties.Risk factors (Item 1A)
Also named by TTWO
Technology
Axon Ads Manager
concentrated in · substantially all of our revenueRevenue from Axon Ads Manager comprises substantially all of our revenue.Business (Item 1)
Apple Identifier for Advertisers (IDFA)
depends onnamed as a riskWe rely in part on IDFA to provide us with data that helps our advertising solutions better market and monetize mobile apps.Risk factors (Item 1A)
Also named by SIRI
Wurl
earns fromnamed as a riskFor example, we generate revenue through our Wurl CTV business which provides streaming content distribution and advertising services, markets which remain nascent and may not develop as we expect over time.Risk factors (Item 1A)