29 named things its latest annual report says its results depend on, each in the company's own words. 19 of them are also named by other companies we've read.
Customers
Women users
concentrated in · roughly two-thirds of our total user basenamed as a riskOur platform particularly resonates with women, who comprise roughly two-thirds of our total user base.Business (Item 1)
Gen Z users
concentrated in · over 50% of our user baseIn addition, our platform also resonates with the younger generation, as Gen Z users represent over 50% of our user base.Business (Item 1)
Retail and CPG advertising verticals
concentrated innamed as a riskA substantial portion of our revenue is derived from a small number of advertisers and is currently concentrated in certain verticals, particularly retail and CPG.Risk factors (Item 1A)
Advertising agencies and media holding companies
earns fromnamed as a riskOur business, revenue and financial results could be harmed by the loss of, or a deterioration in our relationship with, any of our largest advertisers or with any advertising agencies or the large media corporations that control them.Risk factors (Item 1A)
Suppliers
Amazon Web Services (AWS)
depends on · vast majority of our compute, storage, data transfer and other servicesnamed as a riskWe depend on Amazon Web Services for the vast majority of our compute, storage, data transfer and other services.Risk factors (Item 1A)
Also named by AAON, ABNB, ADSK, AIOT, BLK, CARR, CG, COF and 56 more
Partners and platforms
We depend in part on internet search engines, such as Google, Bing and Yahoo!, to direct a significant amount of traffic to our platform.Risk factors (Item 1A)
Also named by ABNB, AES, APP, BKNG, CSGP, CTSH, DOCU, ETSY and 14 more
Third-party login providers (Facebook, Apple, Google)
depends onnamed as a riskA significant number of users access their accounts on our platform using a third-party login provider such as Facebook, Apple or Google.Risk factors (Item 1A)
Mobile operating systems and browsers (Android, Chrome, iOS, Safari)
depends onnamed as a riskBecause our platform is used on mobile devices and through web browsers, our application must remain interoperable with popular mobile operating systems and browsers, including Android, Chrome, iOS and Safari.Risk factors (Item 1A)
Third-party advertising platforms partnerships
earns fromnamed as a riskIn addition, a portion of our revenue is derived from partnerships with third-party advertising platforms.Risk factors (Item 1A)
Other companies
tvScientific, Inc.
named as a riskFor example, in the fourth quarter of 2025, we announced entry into a definitive agreement to acquire tvScientific, Inc.Risk factors (Item 1A)
Competitors
Meta
competes withnamed as a riskWe compete with large, established companies and companies that offer widely used products, such as Amazon, Meta (including Facebook, Instagram, Threads and MetaAI), Google (including Gemini, Lens and YouTube), OpenAI (including ChatGPT), Snap, Reddit, TikTok and X, which provide their users with a variety of online products, services, content (including video), and other offerings, and advertising offerings, including web search engines, social networks and other means of discovering, using or acquiring goods and services.Risk factors (Item 1A)
Places
United States
earns from · majority of our revenuenamed as a riskIn addition, since the majority of our revenue is derived from advertisers within the U.S., economic conditions in the U.S. have a greater impact on us.Risk factors (Item 1A)
Also named by ABBV, ADP, AJG, AMGN, APA, AXGN, AXP, BALL and 139 more
California
concentrated in · substantial majority of our employeesnamed as a riskIn addition, the substantial majority of our employees are located in California, which has historically experienced, and may continue to experience, climate-related events including drought and water scarcity, warmer temperatures, wildfires and air quality impacts and power shut-offs.Risk factors (Item 1A)
Also named by A, AAON, AFRM, ALK, ALLY, AN, ARE, AVAV and 88 more
Hazards
Single cloud geographic region
concentrated innamed as a riskWe are particularly vulnerable to these types of events because our cloud computing infrastructure is currently located in one geographic region.Risk factors (Item 1A)
Regulators
Federal Trade Commission
subject tonamed as a riskAdditionally, the Federal Trade Commission and many state attorneys general are interpreting federal and state consumer protection laws to impose standards for the online collection, use, dissemination and security of data.Risk factors (Item 1A)
Also named by AMZN, AN, AVGO, BJ, CART, CELH, CHD, CHE and 56 more
Court of Justice of the European Union
subject tonamed as a riskFurther, the Russmedia decision by the Court of Justice of the European Union has created uncertainty regarding the status of longstanding intermediary liability provisions under EU law, which may result in additional obligations for online platforms, as well as increased litigation and liability.Risk factors (Item 1A)
Laws and programs
General Data Protection Regulation (GDPR)
subject to · fines of up to 4% of global annual turnover for the preceding financial year or €20 millionnamed as a riskWe are subject to GDPR which expands the rights of individuals to control how their personal data is processed, includes restrictions on the use of personal data of minors (including teens), creates new regulatory and operational requirements for processing personal data (particularly in the case of a data breach), increases requirements for security and confidentiality, restricts transfers of data outside of the European Economic Area ("EEA") and provides for significant penalties for non-compliance, including fines of up to 4% of global annual turnover for the preceding financial year or €20 million (whichever is higher) for the most serious infringements.Risk factors (Item 1A)
Also named by A, AB, ABNB, ADBE, ADP, AGX, AIOT, AJG and 100 more
EU Artificial Intelligence Act
subject to · fines as high as 7% of a company’s global annual revenuenamed as a riskPenalties for non-compliance with the EU AI Act include fines as high as 7% of a company’s global annual revenue.Risk factors (Item 1A)
Also named by ABNB, ADP, AIOT, AKAM, ALAB, AMG, APP, AVAV and 24 more
OECD global minimum tax
subject to · 15%named as a riskSeveral countries have already begun to enact legislation to implement the OECD’s 15% global minimum tax regime.Risk factors (Item 1A)
Also named by AAPL, APP, ARW, AXP, BAC, BALL, CB, CBRE and 15 more
California Consumer Privacy Act (CCPA)
subject tonamed as a riskThe State of California enacted the CCPA which requires companies that process information of California residents to make new disclosures to consumers about their data collection, use and sharing practices, allows consumers to opt out of certain data sharing with third parties and provides a new private right of action for data breaches.Risk factors (Item 1A)
Also named by AAP, AIOT, AKAM, ALL, APP, AYI, BAC, BBSI and 69 more
One Big Beautiful Bill Act
subject tonamed as a riskFor example, on July 4, 2025, the One Big Beautiful Bill Act was signed into law.Risk factors (Item 1A)
Also named by AA, ABR, ADI, ADM, ALB, AMAT, AMGN, AMKR and 121 more
EU-U.S. Data Privacy Framework
subject tonamed as a riskWhile the EU Commission has approved a new EU-U.S Data Privacy Framework, of which Pinterest is a participant, the validity of data transfer mechanisms and additional safeguards remains subject to legal, regulatory, and political review and developments in both Europe and the U.S.Risk factors (Item 1A)
Also named by ADBE, APP, CRM, CRWD, DDOG, DOCN, GTLB, IDXX and 12 more
EU Digital Services Act (DSA)
subject tonamed as a riskAdditional new and pending legislation in the U.S. and around the world may impose additional obligations or risk on us associated with content uploaded by users to our platform.Business (Item 1)
Also named by ABNB, ADBE, BKNG, CSGP, DASH, EBAY, ETSY, GDDY and 8 more
Digital Millennium Copyright Act (DMCA)
subject tonamed as a riskWe rely on a variety of statutory and common-law frameworks and defenses relevant to the content available on our platform, including but not limited to, the Digital Millennium Copyright Act ("DMCA"), the Communications Decency Act ("CDA"), the fair-use doctrine in the United States, the EU E-Commerce Directive, the EU AI Act and the DSA.Risk factors (Item 1A)
Digital services taxes
subject tonamed as a riskFor example, several jurisdictions have proposed or enacted taxes applicable to digital services, which include business activities on digital advertising and which apply to our business.Risk factors (Item 1A)
Communications Decency Act (CDA)
subject tonamed as a riskFor example, the CDA has been amended by Congress and interpreted by courts in ways that have narrowed its applicability.Risk factors (Item 1A)
Also named by ABNB
Technology
Apple App Tracking Transparency
subject tonamed as a riskFurther, Apple implemented certain changes, including an AppTrackingTransparency framework that limits the ability of mobile applications to obtain access to an iOS device’s advertising identifier and affects our ability to track user actions off our platform and connect their interactions with on-platform advertising.Risk factors (Item 1A)
Apple Intelligent Tracking Prevention (Safari)
subject tonamed as a riskFor example, Apple's Intelligent Tracking Prevention (“ITP”) feature in its Safari browser blocks some or all third-party cookies by default on mobile and desktop and has become increasingly restrictive over time.Risk factors (Item 1A)
Also named by RDDT